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US Senators unveil bill to prevent scam ads on social media platforms
US senators have introduced a bill that would require social media platforms to verify government-issued identification for advertisers or confirm the legal existence of businesses. The bill follows a report that Meta made up to $16 billion from scam ads in 2024.
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Why it matters for advertisers
For you, this means potential new compliance requirements for US advertisers if the bill passes.
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Original newsletter text and archive evidence
US Senators unveil bill to prevent scam ads on social media platforms
US senators have introduced a bill that would require social media platforms to verify government-issued identification for advertisers or confirm the legal existence of businesses. The bill follows a report that Meta made up to $16 billion from scam ads in 2024. For you, this means potential new compliance requirements for US advertisers if the bill passes.
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