Industry · Status at source date: Newsletter archive
VRC Non-Skip ads are now generally available globally
Google has made Video Reach Campaigns with Non-Skip ads generally available globally in Google Ads and Display & Video 360. The format is optimised for CTV delivery and ensures your message is delivered in full.
What changed
Google AI dynamically optimises between 6-second Bumpers, 15-second standard, and 30-second CTV-only non-skippable formats to reach the right audience at the right time. YouTube remains the number one streamer in the US for three years running.
Why it matters for advertisers
For you, this means brands can now reach living room viewers with unskippable ads that guarantee full message delivery on the big screen.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
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Original newsletter text and archive evidence
VRC Non-Skip ads are now generally available globally
Google has made Video Reach Campaigns with Non-Skip ads generally available globally in Google Ads and Display & Video 360. The format is optimised for CTV delivery and ensures your message is delivered in full. Google AI dynamically optimises between 6-second Bumpers, 15-second standard, and 30-second CTV-only non-skippable formats to reach the right audience at the right time. YouTube remains the number one streamer in the US for three years running. For you, this means brands can now reach living room viewers with unskippable ads that guarantee full message delivery on the big screen.
Source captured . No explicit first-contributor label was provided for this update.
