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Text guidelines are now available globally in the AI Max beta
Google has expanded beta access for text guidelines to all advertisers globally in AI Max for Search and Performance Max campaigns. The feature allows advertisers to define specific terms to exclude or concepts to avoid using natural language rules, such as "don't imply our products are cheap" or "don't use language like 'only for'."
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What changed
BYD, the Chinese automaker, reported a 24% increase in leads at 26% lower cost while using text guidelines to safeguard brand standards.
Why it matters for advertisers
For you, this means you can now steer AI-generated ad copy more precisely without relying on manual asset review.
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Original newsletter text and archive evidence
Text guidelines are now available globally in the AI Max beta
Google has expanded beta access for text guidelines to all advertisers globally in AI Max for Search and Performance Max campaigns. The feature allows advertisers to define specific terms to exclude or concepts to avoid using natural language rules, such as "don't imply our products are cheap" or "don't use language like 'only for'." BYD, the Chinese automaker, reported a 24% increase in leads at 26% lower cost while using text guidelines to safeguard brand standards.
For you, this means you can now steer AI-generated ad copy more precisely without relying on manual asset review.
Source captured . No explicit first-contributor label was provided for this update.
