YouTube · Status at source date: Newsletter archive
YouTube Top Sports Podcast Lineup now available to all US advertisers
Google has launched the Top Sports Podcast Lineup, making it generally available to all US advertisers via YouTube Select. The package allows brands to align with sports podcast content: from New Heights to The Rich Eisen Show: through a single placement buy covering the most-watched sports commentary and analysis channels on YouTube, without manually curating individual channels.
What changed
In 2025, sports-related podcasts on YouTube generated over 8.5 billion views; 56% of 14–24-year-olds watch athlete-related content every week. Sports conversations on YouTube peak after major events conclude, making post-game and post-season content a high-engagement window for brand adjacency.
Why it matters for advertisers
For you, this means a low-friction way to reach sports audiences contextually: worth activating ahead of major sporting calendars later in 2026.
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Original newsletter text and archive evidence
YouTube Top Sports Podcast Lineup now available to all US advertisers
Google has launched the Top Sports Podcast Lineup, making it generally available to all US advertisers via YouTube Select. The package allows brands to align with sports podcast content: from New Heights to The Rich Eisen Show: through a single placement buy covering the most-watched sports commentary and analysis channels on YouTube, without manually curating individual channels. In 2025, sports-related podcasts on YouTube generated over 8.5 billion views; 56% of 14–24-year-olds watch athlete-related content every week. Sports conversations on YouTube peak after major events conclude, making post-game and post-season content a high-engagement window for brand adjacency.
For you, this means a low-friction way to reach sports audiences contextually: worth activating ahead of major sporting calendars later in 2026.
Source captured . No explicit first-contributor label was provided for this update.
