EPISODE LIBRARY

Cooking up GTM: episodes

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200 episodes · Page 4 of 9

Cooking up GTM
185 - Is a Website Chat Tool Right for your GTM Strategy?
23 Oct 202326 min
Audio from CS2
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Cooking up GTM
184 - Were we right? Reviewing our 2023 Marketing Ops Predictions
16 Oct 202325 min
Audio from CS2
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Cooking up GTM
183 - Navigating the Challenge of Measuring the Effectiveness of Ungated Content
9 Oct 202334 min
Audio from CS2
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Cooking up GTM
182 - Should You Track Pre-Sales Ready Stages?
2 Oct 202325 min
Audio from CS2
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Cooking up GTM
181 - Stop Confusing Funnel Metrics and Multi-Touch Attribution
25 Sept 202335 min
Audio from CS2
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Cooking up GTM
180 - Even In an ABM World, Tracking a Person Funnel Is Critical
18 Sept 202327 min
Audio from CS2
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Cooking up GTM
179 - Pitching Custom Object Funnel Tracking to Non-Ops Stakeholders
11 Sept 202337 min
Audio from CS2
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Cooking up GTM
178 - How to Successfully Launch a New Marketing Automation Platform
4 Sept 202330 min
Audio from CS2
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Cooking up GTM
177 - Building Your Brand New Marketing Automation Platform (Operational Programs and Center of Excellence)
28 Aug 202327 min
Audio from CS2
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Cooking up GTM
176 - 3 Steps To Getting The Buy-In You Need For Your Marketing Ops Projects
21 Aug 202326 min
Audio from CS2
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Cooking up GTM
175 - Building Your Brand New Marketing Automation Platform (Admin Settings and Deliverability)
14 Aug 202322 min
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Cooking up GTM
174 - How to Build Revenue Growth Architecture from the Ground Up (A CS2 Client Story)
7 Aug 202326 min
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Cooking up GTM
173 - How to Prep for a Brand New Marketing Automation Platform
31 Jul 202336 min
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Cooking up GTM
172 - Why and How to "Secret Shop" Your Buyer Journey
24 Jul 202338 min
Audio from CS2
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Cooking up GTM
171 - Why A Custom Object Is Our Favorite Way Of Tracking The Funnel
21 Jul 202331 min
Audio from CS2
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Cooking up GTM
170 - Using Your Funnel Data to Uncover "Quick Wins"
11 Jul 202329 min
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Cooking up GTM
169 - Tiering Your MQLs for Better Follow-Up and Conversion
3 Jul 202324 min
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Cooking up GTM
168 - Opt-In Optimized: Understanding Data Compliance
26 Jun 202343 min
Audio from CS2
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Cooking up GTM
167 - Balancing Lead, Account, and PLG Funnels and Strategies for a Cohesive GTM Approach
19 Jun 202353 min
Audio from CS2
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Cooking up GTM
166 - Turning Marketing and Revenue Ops Agencies into Your Secret Weapon
12 Jun 202346 min
Audio from CS2
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Cooking up GTM
165 - Next Level Nine-to-Five: How to Elevate Your Career
5 Jun 202346 min
Audio from CS2
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Cooking up GTM
164 - 7 Non-Obvious AI Use Cases for Marketing and Revenue Ops
31 May 202340 min
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Cooking up GTM
163 - A New Hope: Your Marketing Automation Platform's Fresh Start
29 May 202349 min
Audio from CS2
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Cooking up GTM
162 - In the Trenches: Automating Data Normalization with Scalable Solutions in Salesforce and Marketo
22 May 202351 min
Audio from CS2
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