The Marketing Architects: episodes
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306 episodes · Page 6 of 13
The Marketing Architects
How Does Advertising Actually Work?
0:0029:54The Marketing Architects
Nerd Alert: The Cost of Going Dark
0:009:38The Marketing Architects
When AI is Your Buyer with Jonathan Elfreich
0:0035:22The Marketing Architects
Nerd Alert: Why Animals Work in Ads
0:0010:47The Marketing Architects
From the Archive: The Battle for Effectiveness with Mark Ritson
0:0039:27The Marketing Architects
Nerd Alert: The Psychology of Brand Breakups
0:009:29The Marketing Architects
The 95/5 Rule: Rethinking Reach and Timing
0:0023:39The Marketing Architects
Nerd Alert: When Does Retargeting Work?
0:0012:50The Marketing Architects
Marketing's Dangerous Defaults with Matt Maynard
0:0048:00The Marketing Architects
Nerd Alert: To ESOV and Beyond
0:0012:32The Marketing Architects
Marketing Effectiveness on a Budget
0:0033:10The Marketing Architects
Nerd Alert: Do Consumers Actually Want Privacy, or Just Better Ads?
0:0015:19The Marketing Architects
Everything Works at Zero with Jordan Rossler
0:0029:14The Marketing Architects
Nerd Alert: How Marketing Varies by Digital Platform
0:0013:45The Marketing Architects
When It's Time to Invest in "Brand"
0:0033:45The Marketing Architects
Nerd Alert: The Bayesian Marketing Attribution Model
0:0012:03The Marketing Architects
Marketing Moves That Win in a Downturn
0:0023:53The Marketing Architects
Nerd Alert: How AI Will Change Marketing Structures
0:009:45The Marketing Architects
The Differentiation vs Distinctiveness Debate
0:0028:30The Marketing Architects
Nerd Alert: Does Creative Consistency Matter?
0:0010:12The Marketing Architects
What Marketers Get Wrong About Targeting
0:0025:08The Marketing Architects
Nerd Alert: Do Discounts Damage Brands? The Truth About Price Promotions
0:0012:16The Marketing Architects
The Louder You Are, the More You Grow: Why ESOV Still Works
0:0032:24The Marketing Architects
Nerd Alert: The Power of Creative Advertising
0:0010:42