The Marketing Architects: episodes
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306 episodes · Page 7 of 13
The Marketing Architects
The New Rules of Great Video Creative with Steve Babcock
0:0041:48The Marketing Architects
Nerd Alert: The Science Behind Emotional Advertising
0:0012:19The Marketing Architects
The CTV Hype Cycle: Separating Fact from Fiction
0:0036:23The Marketing Architects
Nerd Alert: Why Humor Wins in Advertising
0:009:51The Marketing Architects
Advancing Marketing Effectiveness in the USA with WARC's Lexi Wolf
0:0043:24The Marketing Architects
Nerd Alert: The Psychology Behind Direct Mail Performance
0:009:57The Marketing Architects
The Potential of AI Video with Seth Woodall
0:0037:50The Marketing Architects
Nerd Alert: The Dirichlet Effect: Predicting Brand Loyalty
0:008:10The Marketing Architects
Marketing Like a Challenger with Chuck Hengel
0:0031:16The Marketing Architects
Nerd Alert: The Multiplier Effect: Debunking Brand vs. Performance
0:009:21The Marketing Architects
Great Marketing Tells Great Stories
0:0027:05The Marketing Architects
Nerd Alert: Brand Awareness vs Brand Salience
0:008:30The Marketing Architects
Synthetic research vs human insights in marketing
0:0024:14The Marketing Architects
Nerd Alert: The Problem with Last-Touch Attribution
0:0010:24The Marketing Architects
How Category Entry Points Shape Buying
0:0022:11The Marketing Architects
Nerd Alert: How Media Channel Combinations Impact Performance
0:0010:23The Marketing Architects
Why Digital Advertising Is Failing Marketers with Bob Hoffman
0:0036:49The Marketing Architects
Nerd Alert: The Extraordinary Cost of Dull
0:0012:51The Marketing Architects
The Effectiveness Principles You Need to Know
0:0027:55The Marketing Architects
Nerd Alert: What Makes a Great Super Bowl Ad?
0:0012:12The Marketing Architects
How to Spot Effective Super Bowl Ads
0:0025:59The Marketing Architects
Nerd Alert: Digital vs. Traditional Advertising
0:0011:35The Marketing Architects
The Art and Science of Creative Effectiveness
0:0033:21The Marketing Architects
Nerd Alert: How Cultural Imprinting Accelerates Brand Growth
0:0010:44