Marketing Measurement Matters
Measurement and data conversations on attribution, causal methods, marketing mix models and industry developments.
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Marketing Measurement Matters
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Collected 7 Sept 2026. Coverage varies by publisher. Audio has not been independently reviewed.
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Useful for measurement specialists, especially when moving from analytical findings to budget decisions.
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Choose episodes around the channel or business question you are working on. Record the context behind the advice before planning an experiment.
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EPISODE REFERENCEWe React to Why MMM Fails: Insights Don’t Matter Until You Act!
20 min · Publisher display
Find this episode in the show listingA reference from written publisher material. No audio was listened to. Episode titles and performance claims belong to the speakers and publisher; inclusion does not establish their accuracy.
Sources and creator credits
Published by Funnel. Hosts credited by the publisher: Tim Wiegels, Tim Kreienkamp, János Moldvay.
The conversations, guests’ ideas and audio belong to their original creators. Paid Media Collective contributes the curation and editorial notes. Inclusion does not imply a partnership or submission to PMC.
Show artwork supplied through the publisher’s listening-platform listing, checked . Artwork remains credited to Funnel.
Are You Really an AI Expert? · .
Episode source checked 7 Sept 2026. The publisher may limit its archive. This metadata check does not review the audio.
Editorial research checked 6 Sept 2026.
Research notes and limits
Based on publisher descriptions, episode notes and selected transcript excerpts. Audio playback was not tested.
- Latest row says July 6; selected row says June 30, without explicit years in retrieved rows. Recent topics include wider AI subjects, so select measurement episodes. Funnel has a commercial measurement interest.
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