Marketing Measurement Matters: episodes
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15 episodes
Marketing Measurement Matters
Are You Really an AI Expert?
Marketing Measurement Matters
We React to Why MMM Fails: Insights Don’t Matter Until You Act!
Marketing Measurement Matters
Building Medical AI: Inside MindPeak’s Mission to Support Cancer Diagnostics
Marketing Measurement Matters
Token Maxing, AI Overviews & the Future of Marketing Measurement
Marketing Measurement Matters
Building AI-Native Companies with Armin Catovic
Marketing Measurement Matters
Can AI Save Germany? Navigating Stagflation and the Future of Search
Marketing Measurement Matters
Incrementality First, MMM Second? A Measurement Debate LIVE OMR ft. Philipp Jaehnel
Marketing Measurement Matters
Closing the MMM Insight-to-Action Gap - Live from OMR26
Marketing Measurement Matters
From GenAI to Incrementality: Bill Grosso & Julian Runge on Modern MMM
Marketing Measurement Matters
Are We Rethinking AI Knowledge Systems? Experiments, Coding AI, and the LLM Wiki
Marketing Measurement Matters
How Stepstone turns Marketing Measurement into better investment decisions ft. Patrick Loeven
Marketing Measurement Matters
The AI Productivity Paradox - Can AI Really Do Marketing Measurement?
Marketing Measurement Matters
Don’t be the AI's Bottleneck - The end of the Data Science as we know it?
Marketing Measurement Matters
AI News: Super Bowl Ads, OpenAI Hires & Why You Shouldn’t Buy AI Tools
Marketing Measurement Matters
The IAB Report on Marketing Measurement and How OpenClaw & Opus Changing the Game