Use it for

  • Support a monthly pacing review for eligible Google Ads campaigns.
  • Distinguish spend to date, forecast and spending limit when discussing budget.

Before you open it

Public reference documentation. Applying the guidance may require an account, suitable data or specialist support.

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The people behind the resource

Resource notes and library artwork curated by Paid Media Collective. The original work belongs to the contributors credited above. Inclusion does not imply a partnership or a member submission.

No open redistribution licence established; link to the original.

Source review and practical limitations

Source reviewed · 6 September 2026. We reviewed the source to the level stated here; tools, courses and account workflows have not been tested end to end.

  • The original page says Performance Max is not compatible with these budget reports. Forecasts are estimates, not guaranteed spend.
  • Reference documentation only. No account workflow, code or model was tested as part of this reading review.