Use it for

  • Assess whether a promotion needs an adjustment before the sale starts.
  • Separate a predicted conversion-rate change from routine seasonal demand or a larger budget.

Before you open it

Public reference documentation. Applying the guidance may require an account, suitable data or specialist support.

GIVE CREDIT WHERE IT BELONGS

The people behind the resource

Resource notes and library artwork curated by Paid Media Collective. The original work belongs to the contributors credited above. Inclusion does not imply a partnership or a member submission.

No open redistribution licence established; link to the original.

Source review and practical limitations

Source reviewed · 6 September 2026. We reviewed the source to the level stated here; tools, courses and account workflows have not been tested end to end.

  • Google advises using this for major expected conversion-rate changes; routine seasonality is already handled by Smart Bidding.
  • Reference documentation only. No account workflow, code or model was tested as part of this reading review.