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THE PAID MEDIA TOOLKIT

Paid media tools.
For the work ahead.

Find specialist software and general work tools for the task ahead. Select Platform tools when you need the advertising platforms’ own utilities.

210 tools23 workflows333 sources

Latest source check 7 October 2026 · Curated by Paid Media Collective

An open green toolbox surrounded by cards representing research, creative work, campaign controls and measurement.
Original AI-generated illustration for Paid Media Collective.
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Chrome extensions (16)
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25 tools to explore

Software for design, spreadsheets, AI assistance, automation and day-to-day teamwork across industries.

Available review scores are dated snapshots. Open the provider for current reviews.

Creative
General work tools

Adobe Express

Template-based design, image/video editing and collaborative brand-content production.

Free access option
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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Adobe Express

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Adobe Express

Retrieved . The source was indexed 6 months ago at retrieval.

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Agency operations
General work tools

Airtable

Structured records, custom apps and collaborative workflow management.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Airtable

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Airtable

Retrieved . The source was indexed 7 months ago at retrieval.

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Agency operations
General work tools

Asana

Work management for projects, timelines, workloads and client workflows.

MCP advertised by vendor
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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Asana

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Asana

Retrieved . The source was indexed 6 months ago at retrieval.

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Creative
General work tools

Canva

Template-based static and video ad design with collaborative brand assets.

Free access option
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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Canva

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Canva

Retrieved . The source was indexed 7 months ago at retrieval.

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AI assistants and research
General work tools

ChatGPT

AI assistance for research, drafting, analysis, images, coding and work deliverables.

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Product & rating notes

Scores are dated snapshots, not live ratings.

G2: ChatGPT

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: ChatGPT

Retrieved . The source was indexed 7 months ago at retrieval.

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AI assistants and research
General work tools

Claude

AI assistance for writing, reasoning, coding, data analysis and work deliverables.

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Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Claude

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Claude

Retrieved . The source was indexed 6 months ago at retrieval.

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Creative
General work tools

Descript

Text-based video/audio editing, transcription, captions and recording.

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Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Descript

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Descript

Retrieved . The source was indexed 6 months ago at retrieval.

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Creative
General work tools

Figma

Collaborative design and prototyping with reusable assets and shared review.

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Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Figma

Retrieved . The source was indexed 3 months ago at retrieval.

Capterra: Figma

Retrieved . The source was indexed 7 months ago at retrieval.

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AI assistants and research
General work tools

Gemini

Google's multimodal assistant for writing, reasoning, research and other tasks.

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Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Gemini

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Gemini

Google's AI assistant listing, not the similarly named issue-tracking software.

Retrieved . The source was indexed yesterday at retrieval.

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AI assistants and research
General work tools

Gemini Notebook

Source-grounded research, questions and synthesis across supplied documents and media.

Official documentation
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Reviews & discussions

G24.9/ 514 reviews~May 2026 snapshot

Rated product: Google NotebookLM

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Google NotebookLM

Provider listing uses the Google NotebookLM name.

Retrieved . The source was indexed 4 months ago at retrieval.

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Creative
General work tools

GoFullPage

Capture complete landing pages as images or PDFs for creative references and audit handoffs.

Chrome extensionOfficial documentation
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Reviews & discussions

Chrome Web Store4.9/ 584.2K ratings28 Sept 2026 snapshot

Rated product: GoFullPage - Full Page Screen Capture

Product & rating notes

Scores are dated snapshots, not live ratings.

Chrome Web Store: GoFullPage - Full Page Screen Capture

Rating for this Chrome extension only. Dated store observation; ratings and counts can change. Rating count is not the count of written reviews.

Retrieved . Store page snapshot; source crawled today at retrieval.

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Spreadsheets and analysis
General work tools

Google Sheets

Collaborative spreadsheets, formulas, tables, visualisations and connected-data options.

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Product & rating notes

Scores are dated snapshots, not live ratings.

Capterra: Google Sheets

Retrieved . The source was indexed 7 months ago at retrieval.

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Agency operations
General work tools

Harvest

Time tracking, project budgets, retainers and invoicing.

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Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Harvest

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Harvest

Retrieved . The source was indexed 7 months ago at retrieval.

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AI creative production
General work tools

HeyGen

Avatar videos, script-to-video, captions and video translation.

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Product & rating notes

Scores are dated snapshots, not live ratings.

G2: HeyGen

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: HeyGen

Retrieved . The source was indexed 7 months ago at retrieval.

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Workflow automation
General work tools

Make

Visual app integrations and workflow automation.

Free access option
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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Make

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Make

Retrieved . The source was indexed 6 months ago at retrieval.

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Spreadsheets and analysis
General work tools

Microsoft Excel

Spreadsheets for calculation, data analysis and collaboration, with optional AI features.

Free access option
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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Microsoft Excel

Retrieved . The source was indexed today at retrieval.

Capterra: Microsoft Excel

Retrieved . The source was indexed 7 months ago at retrieval.

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Reporting
General work tools

Microsoft Power BI

Business intelligence, data modelling, dashboards and interactive reporting.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Microsoft Power BI

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Microsoft Power BI

Retrieved . The source was indexed 7 months ago at retrieval.

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Workflow automation
General work tools

n8n

Hosted or self-hosted workflows with code and technical customisation.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: n8n

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: n8n.io

Retrieved . The source was indexed 7 months ago at retrieval.

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Agency operations
General work tools

Notion

Shared workspace for team context, documents and organised workflows.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Notion

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Notion

Retrieved . The source was indexed 7 months ago at retrieval.

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AI assistants and research
General work tools

Perplexity

AI web research and conversational answers with links to source material.

Official documentation
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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Perplexity

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Perplexity

Retrieved . The source was indexed 7 months ago at retrieval.

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AI creative production
General work tools

Runway Creative

Cloud tools for generating and editing video, images and audio.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Runway

AI video-generation product, not Runway Financial.

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Runway Gen-2

Legacy Gen-2 product. Newer Runway models are outside this rating.

Retrieved . The source was indexed 7 months ago at retrieval.

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Agency operations
General work tools

Toggl Track

Time tracking and project/client reporting.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Toggl Track

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Toggl Track

Retrieved . The source was indexed 7 months ago at retrieval.

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AI creative production
General work tools

Wondercraft

AI voice and audio production for preparing narrated creative, audio-ad drafts and alternative script treatments.

Free access option
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Reviews & discussions

Product & rating notes

G2: Wondercraft

Profile confirmed; G2 showed no user reviews when checked.

Capterra: Wondercraft

Profile confirmed; no user reviews were listed in the checked source.

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