Find specialist software and general work tools for the task ahead. Select Platform tools when you need the advertising platforms’ own utilities.
Latest source check 7 October 2026 · Curated by Paid Media Collective
Official ad managers, editors, planning and measurement utilities from advertising platforms. Kept as practical references.
Sponsored advertising and broader display, video and DSP advertising options.
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Measures how non-Amazon marketing contributes to on-Amazon shopping outcomes.
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Clean-room analytics and audience creation across Amazon Ads and advertiser signals.
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Ad serving and campaign measurement across channels.
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Builds campaign URLs with UTM parameters for acquisition reporting.
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Programmatic media planning, buying, creative and campaign management.
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Native advertising platform across Google Search, YouTube and other Google surfaces.
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Offline bulk editing, import/export and review of Google Ads changes.
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Campaign experiments divide traffic or budget to compare supported changes.
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Research advertisers and ads across Google surfaces with date and location filters.
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Website and app analytics with acquisition, event and advertising reporting.
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Custom dashboards, data connections, filters and shared reporting.
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Keyword ideas, volume estimates and planning forecasts.
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Maintains product data, availability and promotions for Google shopping surfaces.
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Open-source marketing mix modelling with calibration and budget planning capabilities.
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Inspect tag events and data, debug implementations and share diagnostic sessions.
Rated product: Tag Assistant
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Tag, trigger and variable management with preview/debug workflows.
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Compares relative search interest over time and geography.
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Creates, manages and measures LinkedIn campaigns with professional targeting.
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Public advertiser and creative research; official Meta material also describes expanded EU ad transparency.
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Inspect Meta tracking and assist setup of supported marketing-data connections.
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Central management of Meta advertising campaigns.
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Experimental open-source marketing mix modelling with calibration and allocation tools.
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Search, shopping, audience, display and video advertising within Microsoft's network.
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