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THE PAID MEDIA TOOLKIT

Paid media tools.
For the work ahead.

Find specialist software and general work tools for the task ahead. Select Platform tools when you need the advertising platforms’ own utilities.

210 tools23 workflows333 sources

Latest source check 7 October 2026 · Curated by Paid Media Collective

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Chrome extensions (16)
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171 tools to explore

Specialist software and general work tools. Platform tools appear when you select their tool type.

Available review scores are dated snapshots. Open the provider for current reviews.

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Market and ad research
Specialist software

Glimpse

Search-trend discovery with volume estimates, related searches and alerts for researching changing consumer demand.

Free access option
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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Glimpse

Retrieved . The source was indexed 4 months ago at retrieval.

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Creative
General work tools

GoFullPage

Capture complete landing pages as images or PDFs for creative references and audit handoffs.

Chrome extensionOfficial documentation
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Reviews & discussions

Chrome Web Store4.9/ 584.2K ratings28 Sept 2026 snapshot

Rated product: GoFullPage - Full Page Screen Capture

Product & rating notes

Scores are dated snapshots, not live ratings.

Chrome Web Store: GoFullPage - Full Page Screen Capture

Rating for this Chrome extension only. Dated store observation; ratings and counts can change. Rating count is not the count of written reviews.

Retrieved . Store page snapshot; source crawled today at retrieval.

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Campaign operations
Specialist software

Google Ads UI Declutter

Hide selected recommendations, AI summaries and promotional notices in Google Ads with separate on/off controls.

Chrome extensionOfficial documentation
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Reviews & discussions

Chrome Web Store5.0/ 59 ratings30 Sept 2026 snapshot

Rated product: Google Ads UI Declutter - PPC Mastery

Product & rating notes

Scores are dated snapshots, not live ratings.

Chrome Web Store: Google Ads UI Declutter - PPC Mastery

Rating for this Chrome extension only. Small sample: nine ratings. Dated store observation, not a count of written reviews or an efficacy assessment.

Retrieved . Read directly on the provider page.

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Spreadsheets and analysis
General work tools

Google Sheets

Collaborative spreadsheets, formulas, tables, visualisations and connected-data options.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

Capterra: Google Sheets

Retrieved . The source was indexed 7 months ago at retrieval.

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Audience research
Specialist software

GWI

Consumer research on interests, attitudes, behaviour and media use.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: GWI

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: GWI

Profile confirmed; Capterra showed no user reviews when checked.

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Agency operations
General work tools

Harvest

Time tracking, project budgets, retainers and invoicing.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Harvest

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Harvest

Retrieved . The source was indexed 7 months ago at retrieval.

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AI creative production
General work tools

HeyGen

Avatar videos, script-to-video, captions and video translation.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: HeyGen

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: HeyGen

Retrieved . The source was indexed 7 months ago at retrieval.

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Data activation
Specialist software

Hightouch

Connects customer data to audience building, journeys and marketing activation.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Hightouch

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Hightouch

Retrieved . The source was indexed 6 months ago at retrieval.

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Attribution and incrementality
Specialist software

HockeyStack

B2B attribution, buyer-journey reporting and account insights connecting marketing activity with pipeline.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: HockeyStack

Product profile identified from indexed provider text. Rating evidence is a cached snapshot, not a live rating check. Historical product reviews do not verify every currently advertised module or plan.

Retrieved . The source was indexed 5 months ago at retrieval.

Capterra: HockeyStack

Product profile identified from indexed provider text. Rating evidence is a cached snapshot, not a live rating check. Historical product reviews do not verify every currently advertised module or plan.

Retrieved . The source was indexed today at retrieval.

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Lead tracking and CRM
Specialist software

HubSpot Ads Software

Connects advertising with CRM contacts, audiences and customer reporting.

Free access option
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Reviews & discussions

G24.4/ 514,693 reviews~May 2026 snapshot

Rated product: HubSpot Marketing Hub

Capterra4.5/ 56,205 reviews~Feb 2026 snapshot

Rated product: HubSpot Marketing Hub

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: HubSpot Marketing Hub

Suite-wide rating for HubSpot Marketing Hub.

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: HubSpot Marketing Hub

Suite-wide rating for HubSpot Marketing Hub.

Retrieved . The source was indexed 7 months ago at retrieval.

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Reporting
Specialist software

Improvado

Marketing data connections and analysis with AI-agent and MCP access options.

Free access optionMCP advertised by vendor
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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Improvado

Product profile identified from indexed provider text. Rating evidence is a cached snapshot, not a live rating check. Historical product reviews do not verify every currently advertised module or plan.

Retrieved . The source was indexed 5 months ago at retrieval.

Capterra: Improvado

Product profile identified from indexed provider text. Rating evidence is a cached snapshot, not a live rating check. Historical product reviews do not verify every currently advertised module or plan.

Retrieved . The source was indexed today at retrieval.

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Landing pages and testing
Specialist software

Instapage

Landing-page creation, reusable blocks, personalisation and A/B testing.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Instapage

Retrieved . The source was indexed 3 months ago at retrieval.

Capterra: Instapage

Retrieved . The source was indexed 6 months ago at retrieval.

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Enterprise and retail media
Specialist software

Intentwise Optimize

Retail advertising optimisation with rule-based or AI bidding, performance diagnostics and Amazon Marketing Cloud audience insights.

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Reviews & discussions

G24.8/ 599 reviews~May 2026 snapshot

Rated product: Intentwise

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Intentwise

Suite-wide rating for Intentwise. Optimize-specific reviews are not isolated.

Retrieved . The source was indexed 4 months ago at retrieval.

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Consent management
Specialist software

iubenda

Cookie consent banners, tracker scanning, prior blocking and consent records, with Google Consent Mode support.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: iubenda

Rating for the wider iubenda privacy and compliance product, not a separate CMP-only score. Indexed snapshot, not a live rating. Taken from the named iubenda product section on G2, excluding the combined seller rating.

Retrieved . The source was indexed today at retrieval.

Capterra: iubenda

Rating for the wider iubenda privacy and compliance product, not a separate CMP-only score. Indexed snapshot, not a live rating.

Retrieved . The source was indexed today at retrieval.

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Tracking
Specialist software

JENTIS

A server-side tracking and tag-management platform for controlled data collection.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: JENTIS

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: JENTIS

Profile confirmed; no user reviews were listed in the checked source.

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Market and ad research
Specialist software

Keyword Surfer

Collect related keywords and search-volume estimates in Google results, then export keyword collections.

Chrome extensionFree access optionOfficial documentation
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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

Chrome Web Store: Keyword Surfer

Rating for this Chrome extension only. Dated store observation; ratings and counts can change. Rating count is not the count of written reviews.

Retrieved . Store page snapshot; source crawled 2 weeks ago at retrieval.

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Campaign operations
Specialist software

Keywordme

A Chrome extension for building keyword lists, selecting negative keywords and applying match types inside Google Ads.

Chrome extension
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Reviews & discussions

Chrome Web Store4.7/ 513 ratings28 Sept 2026 snapshot

Rated product: Google Ads Keyword Optimization Tool

Product & rating notes

Scores are dated snapshots, not live ratings.

Chrome Web Store: Google Ads Keyword Optimization Tool

Rating for this Chrome extension only. Dated store observation; ratings and counts can change. Rating count is not the count of written reviews.

Retrieved . Store page snapshot; source crawled 2 days ago at retrieval.

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Market and ad research
Specialist software

Keywords Everywhere

Add keyword, CPC, search-volume and related-term research to supported websites.

Chrome extensionFree access optionOfficial documentation
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Reviews & discussions

Chrome Web Store4.5/ 55.7K ratings28 Sept 2026 snapshot

Rated product: Keywords Everywhere - Keyword Tool

Product & rating notes

Scores are dated snapshots, not live ratings.

Chrome Web Store: Keywords Everywhere - Keyword Tool

Rating for this Chrome extension only. Dated store observation; ratings and counts can change. Rating count is not the count of written reviews.

Retrieved . Store page snapshot; source crawled today at retrieval.

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Email and lifecycle marketing
Specialist software

Klaviyo

Customer segmentation and automated lifecycle messaging for ecommerce and other B2C businesses.

Free access option
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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Klaviyo

Product profile identified from indexed provider text. Rating evidence is a cached snapshot, not a live rating check.

Retrieved . The source was indexed 5 months ago at retrieval.

Capterra: Klaviyo

Product profile identified from indexed provider text. Rating evidence is a cached snapshot, not a live rating check.

Retrieved . The source was indexed today at retrieval.

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Landing pages and testing
Specialist software

Landingi

Landing-page creation, testing and management with plan-specific AI and workflow features.

MCP advertised by vendor
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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Landingi

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Landingi

Retrieved . The source was indexed 3 days ago at retrieval.

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Workflow automation
Specialist software

LeadsBridge

Advertising integrations for lead sync, conversion feedback and audience synchronization.

Free access option
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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: LeadsBridge

Product profile identified from indexed provider text. Rating evidence is a cached snapshot, not a live rating check.

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: LeadsBridge

Product profile identified from indexed provider text. Rating evidence is a cached snapshot, not a live rating check.

Retrieved . The source was indexed 2 weeks ago at retrieval.

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Product feeds
Specialist software

Lengow NetAmplify

Ad-feed management within Lengow's wider ecommerce product suite.

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Reviews & discussions

Product & rating notes

Scores are dated snapshots, not live ratings.

G2: Lengow

Overall Lengow suite rating, not a separate NetAmplify product score.

Retrieved . The source was indexed 4 months ago at retrieval.

Capterra: Lengow

Overall Lengow suite rating, not a separate NetAmplify product score.

Retrieved . The source was indexed last week at retrieval.

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