Find specialist software and general work tools for the task ahead. Select Platform tools when you need the advertising platforms’ own utilities.
Latest source check 7 October 2026 · Curated by Paid Media Collective
Specialist software and general work tools. Platform tools appear when you select their tool type.
Available review scores are dated snapshots. Open the provider for current reviews.
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AI web research and conversational answers with links to source material.
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Web analytics, tag management, consent management and data activation in a coordinated analytics platform.
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Content planning, collaboration, approval and social publishing for teams and agencies.
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Marketing reporting connectors with a separate automation offering for actions in connected platforms.
Rated product: Porter
Rated product: Porter
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Product-feed management and syndication across advertising, marketplace and retailer channels.
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Ecommerce profit reporting and conversion tracking for evaluating campaigns using profit on ad spend rather than revenue alone.
Explore tool & sources ↗Rated product: ProfitMetrics.io
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Retail advertising optimization combining automated bidding and account support.
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Client reporting with scheduled reports, a branded portal, Data Studio connectors and a Google Sheets add-on.
Rated product: reportingninja
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Product-level performance, segmentation and catalogue creative tools for enterprise retailers advertising on Google and Meta.
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Revenue attribution, offline conversion connections and modelled marketing measurement.
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Cloud tools for generating and editing video, images and audio.
Explore tool & sources ↗Rated product: Runway
Rated product: Runway Gen-2
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Competitive ad research, keyword organisation and advertising workflows.
Explore tool & sources ↗Rated product: Semrush
Rated product: Semrush
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Google Shopping feed rules, product-data audits and optimisation with specialist support.
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Competitive traffic, audience and advertising intelligence.
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Commerce media operations across retail media, search and social.
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Creative production and media activation at scale.
Explore tool & sources ↗Rated product: SMARTLY.IO
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Audience research on affinities, search terms, media use and demographics.
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Ad fraud and invalid-traffic protection with click fraud rules and advertising-platform exclusions.
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Competitor paid-keyword research, ad history and keyword gaps.
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Server-side tag hosting and advertising conversion gateways.
Rated product: stape.io
Rated product: Stape Global Server GTM Hosting
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Make GTM preview easier to inspect with tag colours, filters, formatted JSON and server-container consent indicators.
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Interactive product demos and guided walkthroughs for marketing and sales.
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Moves marketing data into spreadsheets and other reporting destinations.
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Website, in-product and email surveys with feedback analysis.
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