Where manual work persists in Google Ads
Optmyzr examines change histories from 72,358 accounts to understand where manual Google Ads work remains common. The study separates the number of changes from the frequency of manual working sessions, a useful distinction when looking for tasks that repeatedly interrupt an account manager’s day. Frederick Vallaeys uses these patterns to explore automation opportunities. Read the methodology alongside the findings: this is a dataset of Optmyzr accounts, and estimates of time saved depend on assumptions rather than direct measurements of every advertiser’s working day.
Optmyzr · Published
Why make time for it?
The distinction between change volume and working sessions makes this useful for an operations review. A process can generate relatively few changes while repeatedly interrupting a specialist’s day.
What to look for
- Compare repeated sessions with raw change counts when identifying automation opportunities.
- Look for recurring bulk edits rather than assuming every manual task should disappear.
Keep in mind
The dataset covers accounts using Optmyzr, not a random sample of all advertisers. Time and labour-cost estimates depend on assumptions. The separate informal poll by Sam Brand is not representative research.
Take this question into the article
Which repeated task consumes the most attention in your team, and what safeguard would make automating it acceptable?
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Read the full argument.
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Read the full articleReading notes reviewed 30 Sept 2026. The publication date above belongs to the original source.