Emirhan Bayutmuş works in growth and performance marketing at Sempeak. His public project record describes campaign planning and optimisation across Google, Meta and TikTok for event ticket sales. He also shares practical observations about advertising platform changes, including Performance Max, creative testing and new campaign features that affect day-to-day paid media work.
Explore Emirhan’s work
Shows, ideas and places to learn from Emirhan Bayutmuş.
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Channels & websites1
Newsfeed13
Meta tests Personalised Sales Objectives in beta
Meta introduced a new campaign setup experience with Personalised Sales Objectives, now in beta. The system draws on your last 30 days of account data to suggest ready-made campaign strategies, with built-in creative testing and real-time optimisation.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.Text disclaimers can now lead as the first ad description
Google Ads can display a text disclaimer as the first line of ad copy, overriding descriptions pinned to position one. For you, this means compliance text can take your strongest copy slot, so check how disclaimers interact with pinned descriptions in regulated accounts.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.Google's Display transition brings Demand Gen channel controls into focus
The newsletter revisits Google's move to bring standalone Display campaigns into Demand Gen, including channel controls and a Display-only option.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 48 pts
Contribution points
48 contribution points · 12 credited works · #24 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →15 weekly mentions
Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.
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