Google Ads · Status at source date: Newsletter archive
Non-skippable in-stream ads extend to 60 seconds in beta
Google has added a Premier reach option in video reservation that allows non-skippable in-stream ads up to 60 seconds. Fifteen-second versions still serve across all screens.
Why it matters for advertisers
For you, this means longer guaranteed exposure is available for reservation buys, so weigh completion rates against the longer format's cost.
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Original newsletter text and archive evidence
Non-skippable in-stream ads extend to 60 seconds in beta
Google has added a Premier reach option in video reservation that allows non-skippable in-stream ads up to 60 seconds. Fifteen-second versions still serve across all screens. For you, this means longer guaranteed exposure is available for reservation buys, so weigh completion rates against the longer format's cost.
Source captured . No explicit first-contributor label was provided for this update.
