Specialists in search, social, creative, retail media and measurement. Discover their expertise, read their work and find people you want to learn from.
THE WOMEN TO FOLLOW EDIT
Learn from the work.
Practical knowledge, original thinking and specialist experience. The expertise tags and Why follow notes help you find relevant work, without implying a ranking or a single definition of success.
Andrea Cruz is VP of Media Strategy, B2B at Monks. Her work spans paid search, paid social, account-based marketing and content syndication, supported by experience with analytics, tag management and CRM systems. She contributes to Search Engine Land and speaks at industry events, with published guidance on B2B Performance Max, LinkedIn advertising and coordination between SEO and paid media teams.
Why follow
Explore B2B advertising through account-based marketing, CRM context and cross-channel planning.
Sophie Logan specialises in paid media for lead generation, with an interest in B2B, SaaS and smaller businesses. Her campaign work spans Google Ads, Microsoft Advertising, LinkedIn, Capterra and Spotify. She also contributes to Search Engine Land, mentors through Girls in Marketing and shares practitioner insights at industry conferences.
Why follow
Find B2B and SaaS advertising perspectives grounded in lead generation and practical campaign work.
GROW THIS WITH YOUR PEERS
Who do you learn from?
We invite each woman featured here to nominate up to three other women whose paid-media work she knows and values. Share a public example and explain their expertise. Our aim is to grow towards 100, with peer recommendations helping shape who is featured next.
This is an invitation, not a task or a popularity contest. One thoughtful recommendation is welcome. Every suggestion is checked for relevant work, duplicate profiles and the nominee’s wishes before inclusion. A nomination earns no points and does not publish a profile automatically.
This collection starts with 50 existing PMC contributor profiles, selected for public paid-media work. It is alphabetical and unranked. It is not exhaustive. Inclusion recognises public work; it does not imply membership, profile ownership or endorsement of PMC.
Specialist expertise, useful published work and peer recommendations guide editorial review. Nominations are starting points for research, not votes. No points or ranked positions are attached to this collection. Existing contribution scores and positions remain separate in the main leaderboard.
People should be comfortable with how they are represented. Featured practitioners can request a correction, choose how they are described, or ask to leave the collection. We do not infer someone’s identity from a name or photograph, and nominations do not override their wishes.
Original selection reviewed 16 October 2026. Profiles retain their existing photographs, professional sources, contributions and claim status.
