Specialists in search, social, creative, retail media and measurement. Discover their expertise, read their work and find people you want to learn from.
Practical knowledge, original thinking and specialist experience. The expertise tags and Why follow notes help you find relevant work, without implying a ranking or a single definition of success.
How this spotlight worksAn unranked collection, shown alphabetically. Inclusion awards no points. Each person’s contribution ranking remains in the main leaderboard.
10 of 50 women to explore
Alphabetical · No ranked positionsAkvile DeFazio is the president and founder of AKvertise and the founder of Social Ad AKademy. She works across paid social strategy, creative testing and advertiser development, offering consulting, workshops and coaching. Her published work and speaking explore Meta advertising, cross-platform creative and the practical decisions involved in running brands and advertising agencies.
Explore practical paid-social education and the relationship between creative and campaign execution.
Andrea Cruz is VP of Media Strategy, B2B at Monks. Her work spans paid search, paid social, account-based marketing and content syndication, supported by experience with analytics, tag management and CRM systems. She contributes to Search Engine Land and speaks at industry events, with published guidance on B2B Performance Max, LinkedIn advertising and coordination between SEO and paid media teams.
Explore B2B advertising through account-based marketing, CRM context and cross-channel planning.
Anu Adegbola is the founder and CMO of PPC Live and paid media editor at Search Engine Land. She organises practitioner events, moderates discussions and hosts PPC Live The Podcast, including conversations about campaign mistakes and lessons learned. She also works as a paid search consultant and coach, covering strategy, analysis, execution and Google Ads automation.
Find candid practitioner conversations, PPC Live events and ongoing paid-media learning.
Ayisha Yousef is a performance marketing consultant associated with What Matters Media. Her work focuses on ecommerce advertising across Google Ads, Shopping and paid social on Facebook, Instagram and TikTok. She shares practical guidance through PPC Live, including planning for peak shopping periods and understanding why reliable conversion tracking should be established before campaigns launch.
Explore ecommerce campaign strategy and practical perspectives shared with the PPC community.
Charley Brennand is Founder and CEO of Performance MCR, a Manchester performance-marketing conference. The organiser describes her as an active PPC practitioner with experience across search, shopping, paid social, programmatic, YouTube and display.
Find practitioner connections and shared learning through the Performance MCR community.
Dara Denney is an advertising educator and creative strategist whose work connects storytelling with performance marketing. Her public teaching covers Facebook advertising, creative strategy and building performance creative teams. Drawing on experience as a media buyer and agency director, she shares guidance through videos, courses and other resources for marketers developing and evaluating advertising creative.
Explore creative research, production and testing through a performance-marketing lens.
Lisa Raehsler founded Big Click Co., a paid media strategy consultancy. She works with leadership teams to connect advertising programmes with business priorities, measurement and accountability. Her consultancy covers Google Ads, Microsoft Advertising, paid social and video, with an emphasis on coordinated strategy and the considered use of AI.
Explore paid-search and paid-social planning through accessible practitioner education.
Michelle Morgan co-created Paid Media Pros with Joe Martinez to share practical advertising tutorials. Her teaching covers paid social audiences, remarketing, display and YouTube, building on experience in PPC since 2010. She also contributes articles and conference sessions that connect advertising strategy with the steps practitioners take inside their accounts.
Find practical paid-media tutorials on audiences, campaign implementation and cross-channel strategy.
Sarah Sal works on paid social campaigns and advertising copy, with a particular interest in long-term strategy and long-form messages. Her portfolio and articles examine creative approaches to Facebook advertising. She shares case studies and educational material through her own site and contributions to industry publications, including Copyhackers.
Explore how long-form copy and audience understanding can inform Facebook advertising.
Savannah Sanchez works with brands on advertising creative for Meta and TikTok. Through The Social Savannah, she coordinates creators, actors and editors to develop new video ads, then uses performance reporting to guide further iterations. Her work connects creator selection, production and creative analysis within an ongoing paid social programme.
Explore examples of platform-native creative for Meta and TikTok advertising.
We invite each woman featured here to nominate up to three other women whose paid-media work she knows and values. Share a public example and explain their expertise. Our aim is to grow towards 100, with peer recommendations helping shape who is featured next.
This is an invitation, not a task or a popularity contest. One thoughtful recommendation is welcome. Every suggestion is checked for relevant work, duplicate profiles and the nominee’s wishes before inclusion. A nomination earns no points and does not publish a profile automatically.
Nominate up to three peersThis collection starts with 50 existing PMC contributor profiles, selected for public paid-media work. It is alphabetical and unranked. It is not exhaustive. Inclusion recognises public work; it does not imply membership, profile ownership or endorsement of PMC.
Specialist expertise, useful published work and peer recommendations guide editorial review. Nominations are starting points for research, not votes. No points or ranked positions are attached to this collection. Existing contribution scores and positions remain separate in the main leaderboard.
People should be comfortable with how they are represented. Featured practitioners can request a correction, choose how they are described, or ask to leave the collection. We do not infer someone’s identity from a name or photograph, and nominations do not override their wishes.
Original selection reviewed 16 October 2026. Profiles retain their existing photographs, professional sources, contributions and claim status.
