Specialists in search, social, creative, retail media and measurement. Discover their expertise, read their work and find people you want to learn from.
Practical knowledge, original thinking and specialist experience. The expertise tags and Why follow notes help you find relevant work, without implying a ranking or a single definition of success.
How this spotlight worksAn unranked collection, shown alphabetically. Inclusion awards no points. Each person’s contribution ranking remains in the main leaderboard.
4 of 50 women to explore
Alphabetical · No ranked positionsChristine Zirnheld is Director of Lead Gen at Cypress North and a co-host of Marketing O’Clock. She guides paid search strategy for lead-generation accounts, focusing on lead quality and the path from enquiry to customer. Her educational work includes Google Ads guides, conference talks and contributions to Search Engine Land and Search Engine Journal.
Keep up with Google Ads changes through accessible news analysis and practical education.
Hana Kobzová is a PPC specialist and founder of PPC News Feed, a publication that tracks changes in advertising platforms. Her work combines client account management with reporting and explaining platform updates. She contributes to the Google Ads community and explores scripts and AI automation, using both practical campaign experience and a structured news archive to support other advertisers.
Track Google Ads and Microsoft Advertising updates through a maintained PPC news archive.
Jess Budde co-created and hosts Marketing O’Clock, a weekly show covering digital marketing news. At Cypress North, her work spans marketing operations and client service, including account staffing and coordination between clients and delivery teams. Her public contribution combines discussion of platform changes with the operational perspective of running an agency’s marketing work.
Follow collaborative industry-news discussions and the practical questions behind platform changes.
Navah Hopkins is Ads Liaison at Microsoft Advertising. Her published work explains how advertisers can respond to changes in AI-powered search, creative and measurement. Recent articles cover conversion signals, feed quality, modular creative and the use of Microsoft Clarity to understand customer behaviour and inform paid media decisions.
Follow Microsoft Advertising explanations and practical discussion of paid-search developments.
We invite each woman featured here to nominate up to three other women whose paid-media work she knows and values. Share a public example and explain their expertise. Our aim is to grow towards 100, with peer recommendations helping shape who is featured next.
This is an invitation, not a task or a popularity contest. One thoughtful recommendation is welcome. Every suggestion is checked for relevant work, duplicate profiles and the nominee’s wishes before inclusion. A nomination earns no points and does not publish a profile automatically.
Nominate up to three peersThis collection starts with 50 existing PMC contributor profiles, selected for public paid-media work. It is alphabetical and unranked. It is not exhaustive. Inclusion recognises public work; it does not imply membership, profile ownership or endorsement of PMC.
Specialist expertise, useful published work and peer recommendations guide editorial review. Nominations are starting points for research, not votes. No points or ranked positions are attached to this collection. Existing contribution scores and positions remain separate in the main leaderboard.
People should be comfortable with how they are represented. Featured practitioners can request a correction, choose how they are described, or ask to leave the collection. We do not infer someone’s identity from a name or photograph, and nominations do not override their wishes.
Original selection reviewed 16 October 2026. Profiles retain their existing photographs, professional sources, contributions and claim status.
