Specialists in search, social, creative, retail media and measurement. Discover their expertise, read their work and find people you want to learn from.
THE WOMEN TO FOLLOW EDIT
Learn from the work.
Practical knowledge, original thinking and specialist experience. The expertise tags and Why follow notes help you find relevant work, without implying a ranking or a single definition of success.
Destaney Wishon is CEO and co-founder of BTR Media. Her educational work focuses on Amazon advertising and the decisions behind campaign formats, keyword targeting and product targeting. Through BTR’s public resources, she explains how Sponsored Products, Sponsored Brands and Sponsored Display fit into advertising accounts, contributing a practical marketplace perspective to broader retail media discussions.
Why follow
Learn about Amazon advertising and retail media alongside approaches to educating an advertising team.
Elizabeth Greene co-founded Junglr, an agency focused on Amazon advertising. Her work combines keyword strategy, account analysis and product positioning with an understanding of how customers choose products. She also teaches Amazon sellers through conference sessions covering search strategy, campaign planning, bulk files and the relationship between advertising decisions and business profitability.
Why follow
Connect Amazon campaign decisions with marketplace strategy and commercial outcomes.
Elizabeth Marsten leads innovation and growth in commerce media at Tinuiti, working across retail media networks, marketplaces and retail partners. Her focus is connecting these channels into broader commerce strategies. Alongside her agency role, she contributes industry articles and conference presentations, including practical explanations of retail media networks and developments in commerce advertising.
Why follow
Understand how retail networks and commerce media fit into a wider advertising plan.
Kiri Masters hosts Retail Media Breakfast Club, a podcast and video series following developments in retail media. She founded Bobsled Marketing and exited after its acquisition, and previously hosted Ecommerce Braintrust. Her writing includes retail marketplace commentary and the co-authored books Amazon for CMOs and Instacart for CMOs.
Why follow
Understand retail media through perspectives from marketplaces, retailers and brands.
Robyn Johnson is the founder and CEO of Marketplace Blueprint. Her work focuses on helping Amazon sellers and brand owners understand marketplace growth. Alongside coaching, writing and speaking, her published articles examine Amazon advertising in the context of inventory and total advertising cost of sales, connecting paid promotion with broader retail decisions.
Why follow
Connect Amazon advertising with inventory, marketplace operations and wider business economics.
Vanessa Hung founded Online Seller Solutions and advises Amazon sellers on the operational side of marketplace growth. Her work covers catalogues, inventory, account health and process automation. Through talks, interviews and educational content, she explains how sellers can address operational obstacles and connect the different parts of their Amazon business.
Why follow
Connect Amazon advertising decisions with the catalogue, inventory and operations behind them.
GROW THIS WITH YOUR PEERS
Who do you learn from?
We invite each woman featured here to nominate up to three other women whose paid-media work she knows and values. Share a public example and explain their expertise. Our aim is to grow towards 100, with peer recommendations helping shape who is featured next.
This is an invitation, not a task or a popularity contest. One thoughtful recommendation is welcome. Every suggestion is checked for relevant work, duplicate profiles and the nominee’s wishes before inclusion. A nomination earns no points and does not publish a profile automatically.
This collection starts with 50 existing PMC contributor profiles, selected for public paid-media work. It is alphabetical and unranked. It is not exhaustive. Inclusion recognises public work; it does not imply membership, profile ownership or endorsement of PMC.
Specialist expertise, useful published work and peer recommendations guide editorial review. Nominations are starting points for research, not votes. No points or ranked positions are attached to this collection. Existing contribution scores and positions remain separate in the main leaderboard.
People should be comfortable with how they are represented. Featured practitioners can request a correction, choose how they are described, or ask to leave the collection. We do not infer someone’s identity from a name or photograph, and nominations do not override their wishes.
Original selection reviewed 16 October 2026. Profiles retain their existing photographs, professional sources, contributions and claim status.
