Specialists in search, social, creative, retail media and measurement. Discover their expertise, read their work and find people you want to learn from.
THE WOMEN TO FOLLOW EDIT
Learn from the work.
Practical knowledge, original thinking and specialist experience. The expertise tags and Why follow notes help you find relevant work, without implying a ranking or a single definition of success.
Dana DiTomaso is Principal and Founder at Kick Point and the founder and lead instructor of Analytics Playbook. She teaches marketers how to collect, interpret and report data using GA4, Google Tag Manager and Looker Studio. Her work includes Analytics for Agencies, practical GA4 training, conference presentations and LinkedIn Learning courses, alongside consulting on measurement and digital strategy.
Why follow
Build a clearer understanding of analytics implementation, reporting and measurement decisions.
Destaney Wishon is CEO and co-founder of BTR Media. Her educational work focuses on Amazon advertising and the decisions behind campaign formats, keyword targeting and product targeting. Through BTR’s public resources, she explains how Sponsored Products, Sponsored Brands and Sponsored Display fit into advertising accounts, contributing a practical marketplace perspective to broader retail media discussions.
Why follow
Learn about Amazon advertising and retail media alongside approaches to educating an advertising team.
Dii Pooler is the founder of Pooler Digital and a PPC strategist focused on Google Ads, conversion optimisation and campaign measurement. She provides account reviews, training and practical resources for advertisers. Her writing includes Six Figure Google Ads and the Nik’s PPC children’s book series, alongside a newsletter and contributions to professional paid media publications.
Why follow
Explore Google Ads teaching that makes room for difficult campaign experiences and lessons learned.
Jyll Saskin Gales coaches and teaches Google Ads through courses, a podcast and her Inside Google Ads audience targeting book. Having previously worked at Google, she now helps practitioners and business owners understand advertising accounts, targeting and strategy. Her educational work ranges from getting started to developing more confident decisions about campaigns.
Why follow
Build Google Ads knowledge through structured coaching, practical explanations and interviews.
Sarah Stemen is a paid search strategist and consultant who also serves as President of the Paid Search Association. Her background includes corporate marketing, agency ownership and ecommerce. Through industry articles, conference talks and the Google Ads Strategy Hub, she teaches campaign strategy, bidding and the importance of account data and structure.
Why follow
Develop paid-search thinking alongside account strategy and the education of marketing teams.
GROW THIS WITH YOUR PEERS
Who do you learn from?
We invite each woman featured here to nominate up to three other women whose paid-media work she knows and values. Share a public example and explain their expertise. Our aim is to grow towards 100, with peer recommendations helping shape who is featured next.
This is an invitation, not a task or a popularity contest. One thoughtful recommendation is welcome. Every suggestion is checked for relevant work, duplicate profiles and the nominee’s wishes before inclusion. A nomination earns no points and does not publish a profile automatically.
This collection starts with 50 existing PMC contributor profiles, selected for public paid-media work. It is alphabetical and unranked. It is not exhaustive. Inclusion recognises public work; it does not imply membership, profile ownership or endorsement of PMC.
Specialist expertise, useful published work and peer recommendations guide editorial review. Nominations are starting points for research, not votes. No points or ranked positions are attached to this collection. Existing contribution scores and positions remain separate in the main leaderboard.
People should be comfortable with how they are represented. Featured practitioners can request a correction, choose how they are described, or ask to leave the collection. We do not infer someone’s identity from a name or photograph, and nominations do not override their wishes.
Original selection reviewed 16 October 2026. Profiles retain their existing photographs, professional sources, contributions and claim status.
