Andrew Lolk
Founder and CEO
SavvyRevenue
Andrew Lolk is the founder and CEO of SavvyRevenue, an agency focused on Google Ads for ecommerce businesses and direct-to-consumer brands. He started the business in 2017 after leaving White Shark Media. His work connects account structure, optimisation and commercial planning, and he shares practitioner guidance through SavvyRevenue’s resources and the Andrew Talks PPC video series.
Explore Andrew’s work
Shows, ideas and places to learn from Andrew Lolk.
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Channels & websites2
Videos32
The New Rules of Smart Bidding (and What Stays the Same)
Andrew Lolk describes how Smart Bidding Exploration, budget-limited campaign treatment, Promo Mode and Standard Shopping Maximize Conversion Value have changed his bidding playbook.
Image: Andrew Lolk Talks PPC
Claude Will Get Marketers Fired (Here’s How to Avoid It)
Andrew Lolk outlines five failure modes when applying AI to Google Ads work, including uncritical implementation, unverifiable analysis and strategies teams cannot explain, followed by rules for accountable use.
Image: Andrew Lolk Talks PPC
When Profit Bidding Matters and How to Switch from ROAS to POAS in Google Ads
Andrew explains his approach to moving from revenue targets to profit-based bidding, covering conversion setup, target translation and a gradual transition. His reported client results are examples, not expected outcomes.
Image: Andrew Lolk Talks PPCNewsfeed4
AI Max expands to Shopping campaigns to capture conversational queries
Google has launched AI Max for Shopping, extending the AI Max model from Search into the Shopping campaign type. The system uses Merchant Centre feeds to transform product data into dynamic Shopping ads that answer conversational queries: capturing the long-tail searches that standard Shopping campaigns historically miss because they fall outside literal product keyword matches.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
AI Max introduces AI Brief and text disclaimers as the product turns one
Google has marked AI Max for Search's first anniversary with two practitioner-facing additions. AI Brief is a Gemini-powered control layer that lets advertisers steer AI Max in plain English across three dimensions: Messaging Guidelines (what ads should and should not say, e.g. "never mention prices"), Matching Guidelines (which searches to capture or avoid, e.g. "prioritise searches for healthy pantry staples"), and Audience Guidelines (tailored messages for specific cohorts).
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Optmyzr and Frederick Vallaeys publish State of Google Ads Q1 2026 study
Optmyzr has published its State of Google Ads Q1 2026 report, with Frederick Vallaeys analysing performance data across 21,425 Google Ads accounts. The headline finding: total impressions are down 11% year-on-year, but CTR is up 21%: traffic is becoming materially more intentional rather than higher in volume.
Image: Optmyzr report cover; six expert commentary contributors credited separatelyThis is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 252 pts
Contribution points
252 contribution points · 33 credited works · #3 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
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