Google Ads · Status at source date: Newsletter archive
Google Ads now suggests ROAS-based conversion value for new customers
Google Ads now lets you set the conversion value for new customers by specifying the target ROAS. The system will then automatically propose a value based on your settings.
Why it matters for advertisers
For you, this means more control over how new customer conversions are valued in your bidding strategy.
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Original newsletter text and archive evidence
Google Ads now suggests ROAS-based conversion value for new customers
Google Ads now lets you set the conversion value for new customers by specifying the target ROAS. The system will then automatically propose a value based on your settings. For you, this means more control over how new customer conversions are valued in your bidding strategy.
Source captured . No explicit first-contributor label was provided for this update.
