Discover useful perspectives. Find your next mentor, collaborator or daily read.
THE WOMEN TO FOLLOW EDIT
50 voices. A broader perspective.
Practical knowledge, original thinking and work worth sharing. Explore the women helping marketers make better decisions across search, social, creative, commerce and measurement.
Boluwa Olojo is a growth and performance marketer and PPC Live contributor. Her public work explores paid acquisition, analytics, automation and emerging advertising channels. She has gathered practitioner experiences of ChatGPT Ads across lead generation, ecommerce and B2B, presenting differing views on targeting and measurement. The Paid Search Association lists her as a board member and freelance specialist.
Why follow
Discover first-hand practitioner conversations about testing new advertising channels.
OPEN ABOUT THE METHOD
A spotlight you can explore.
This editorial collection features 50 existing PMC contributor profiles, selected for public work and useful perspectives across paid media. It is a starting point for discovery and grows through editorial review. Inclusion does not imply membership, profile ownership or an endorsement of services.
Editorial selection is shown alphabetically, without numbered positions. The By PMC points view orders the same collection using the lifetime source-contribution points as the contributor leaderboard. Equal totals share a position, with names ordered alphabetically. Search and expertise filters keep those positions. Featuring someone here awards no extra points. These totals reflect work recorded by PMC, rather than a measure of someone’s overall expertise or influence.
Profiles retain their existing photographs, source evidence and claim status. Editorial selection updated 16 October 2026; points are recalculated from current published contributions.
