Discover useful perspectives. Find your next mentor, collaborator or daily read.
THE WOMEN TO FOLLOW EDIT
50 voices. A broader perspective.
Practical knowledge, original thinking and work worth sharing. Explore the women helping marketers make better decisions across search, social, creative, commerce and measurement.
Hana Kobzová is a PPC specialist and founder of PPC News Feed, a publication that tracks changes in advertising platforms. Her work combines client account management with reporting and explaining platform updates. She contributes to the Google Ads community and explores scripts and AI automation, using both practical campaign experience and a structured news archive to support other advertisers.
Why follow
Track Google Ads and Microsoft Advertising updates through a maintained PPC news archive.
Navah Hopkins is Ads Liaison at Microsoft Advertising. Her published work explains how advertisers can respond to changes in AI-powered search, creative and measurement. Recent articles cover conversion signals, feed quality, modular creative and the use of Microsoft Clarity to understand customer behaviour and inform paid media decisions.
Why follow
Follow Microsoft Advertising explanations and practical discussion of paid-search developments.
Christine Zirnheld is Director of Lead Gen at Cypress North and a co-host of Marketing O’Clock. She guides paid search strategy for lead-generation accounts, focusing on lead quality and the path from enquiry to customer. Her educational work includes Google Ads guides, conference talks and contributions to Search Engine Land and Search Engine Journal.
Why follow
Keep up with Google Ads changes through accessible news analysis and practical education.
Jess Budde co-created and hosts Marketing O’Clock, a weekly show covering digital marketing news. At Cypress North, her work spans marketing operations and client service, including account staffing and coordination between clients and delivery teams. Her public contribution combines discussion of platform changes with the operational perspective of running an agency’s marketing work.
Why follow
Follow collaborative industry-news discussions and the practical questions behind platform changes.
OPEN ABOUT THE METHOD
A spotlight you can explore.
This editorial collection features 50 existing PMC contributor profiles, selected for public work and useful perspectives across paid media. It is a starting point for discovery and grows through editorial review. Inclusion does not imply membership, profile ownership or an endorsement of services.
Editorial selection is shown alphabetically, without numbered positions. The By PMC points view orders the same collection using the lifetime source-contribution points as the contributor leaderboard. Equal totals share a position, with names ordered alphabetically. Search and expertise filters keep those positions. Featuring someone here awards no extra points. These totals reflect work recorded by PMC, rather than a measure of someone’s overall expertise or influence.
Profiles retain their existing photographs, source evidence and claim status. Editorial selection updated 16 October 2026; points are recalculated from current published contributions.
