Discover useful perspectives. Find your next mentor, collaborator or daily read.
THE WOMEN TO FOLLOW EDIT
50 voices. A broader perspective.
Practical knowledge, original thinking and work worth sharing. Explore the women helping marketers make better decisions across search, social, creative, commerce and measurement.
Destaney Wishon is CEO and co-founder of BTR Media. Her educational work focuses on Amazon advertising and the decisions behind campaign formats, keyword targeting and product targeting. Through BTR’s public resources, she explains how Sponsored Products, Sponsored Brands and Sponsored Display fit into advertising accounts, contributing a practical marketplace perspective to broader retail media discussions.
Why follow
Learn about Amazon advertising and retail media alongside approaches to educating an advertising team.
Elizabeth Greene co-founded Junglr, an agency focused on Amazon advertising. Her work combines keyword strategy, account analysis and product positioning with an understanding of how customers choose products. She also teaches Amazon sellers through conference sessions covering search strategy, campaign planning, bulk files and the relationship between advertising decisions and business profitability.
Why follow
Connect Amazon campaign decisions with marketplace strategy and commercial outcomes.
Elizabeth Marsten leads innovation and growth in commerce media at Tinuiti, working across retail media networks, marketplaces and retail partners. Her focus is connecting these channels into broader commerce strategies. Alongside her agency role, she contributes industry articles and conference presentations, including practical explanations of retail media networks and developments in commerce advertising.
Why follow
Understand how retail networks and commerce media fit into a wider advertising plan.
Kiri Masters hosts Retail Media Breakfast Club, a podcast and video series following developments in retail media. She founded Bobsled Marketing and exited after its acquisition, and previously hosted Ecommerce Braintrust. Her writing includes retail marketplace commentary and the co-authored books Amazon for CMOs and Instacart for CMOs.
Why follow
Understand retail media through perspectives from marketplaces, retailers and brands.
Robyn Johnson is the founder and CEO of Marketplace Blueprint. Her work focuses on helping Amazon sellers and brand owners understand marketplace growth. Alongside coaching, writing and speaking, her published articles examine Amazon advertising in the context of inventory and total advertising cost of sales, connecting paid promotion with broader retail decisions.
Why follow
Connect Amazon advertising with inventory, marketplace operations and wider business economics.
Vanessa Hung founded Online Seller Solutions and advises Amazon sellers on the operational side of marketplace growth. Her work covers catalogues, inventory, account health and process automation. Through talks, interviews and educational content, she explains how sellers can address operational obstacles and connect the different parts of their Amazon business.
Why follow
Connect Amazon advertising decisions with the catalogue, inventory and operations behind them.
OPEN ABOUT THE METHOD
A spotlight you can explore.
This editorial collection features 50 existing PMC contributor profiles, selected for public work and useful perspectives across paid media. It is a starting point for discovery and grows through editorial review. Inclusion does not imply membership, profile ownership or an endorsement of services.
Editorial selection is shown alphabetically, without numbered positions. The By PMC points view orders the same collection using the lifetime source-contribution points as the contributor leaderboard. Equal totals share a position, with names ordered alphabetically. Search and expertise filters keep those positions. Featuring someone here awards no extra points. These totals reflect work recorded by PMC, rather than a measure of someone’s overall expertise or influence.
Profiles retain their existing photographs, source evidence and claim status. Editorial selection updated 16 October 2026; points are recalculated from current published contributions.
