Gianpaolo Lorusso
PPC & CRO consultant, author and event founder
ADworld Experience
Among the World’s Top 50 most influential PPC Experts (according to PPCSurvey.com), he is one of the first Italian web professionals who got involved in search engines optimization in late ’90. Since then he has been working for several renowned companies and NGO / Non Profit organizations, at the beginning as marketing manager of one of the leading Italian web agencies and, since 2008, as freelance professional in web marketing and CRO. In 2012 he founded ADworld Experience, which now is the largest PPC event in Europe, in 2020 his “Google Ads Agile” became the best seller Italian book about GAds ever. He is a founding member of the Paid Search Association (2018), together with the World’s top professionals of the Industry.
Explore Gianpaolo’s work
Shows, ideas and places to learn from Gianpaolo Lorusso.
Browse by format. Each card shows the recorded connection.
Channels & websites4
Books1
Google ADS agile
Gianpaolo Lorusso's Italian-language guide to reviewing Google Ads campaigns through the PPC CheckMate method: efficiency, effectiveness and budget coverage.
Image: HoepliNewsletters1
Top 10 PPC News
Gianpaolo Lorusso's curated PPC news roundup, published by ADworld Experience, combines short commentary on Google Ads, Meta and other advertising platforms with links and contributor credits.
Events1
ADworld Experience 2026
A two-day PPC and CRO conference built around real campaign cases, advanced seminars and live workshops, in Bologna or via streaming.
Tool recommendations1
iubenda
Cookie consent banners, tracker scanning, prior blocking and consent records, with Google Consent Mode support.
This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 14 pts
Contribution points
14 contribution points · 2 credited works · #83 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →