Amazon Ads · Status at source date: Newsletter archive
Amazon adds a bulk-sheet feature for off-Amazon spend control
Alexander Swade has flagged a new Amazon Ads bulk-sheet feature for off-Amazon spend control, which he traces to a direct exchange with Amazon staff after he posted feedback on the bulk-sheet section. An Amazon team member responded, took a follow-up feature request, and shipped it within a few weeks.
What changed
Beyond the feature itself, Alexander framed the episode as notable for power-user feedback being acted on quickly: in his account, a first in seven years of working deeply in Amazon Ads. It is a small but encouraging signal on how Amazon is engaging with practitioners on tooling.
Why it matters for advertisers
For you, this means advertisers running off-Amazon traffic gain more granular bulk-sheet control over that spend. Worth reviewing the updated bulk-sheet section to see whether the new control simplifies how you manage off-Amazon campaigns.
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Original newsletter text and archive evidence
Amazon adds a bulk-sheet feature for off-Amazon spend control
Alexander Swade has flagged a new Amazon Ads bulk-sheet feature for off-Amazon spend control, which he traces to a direct exchange with Amazon staff after he posted feedback on the bulk-sheet section. An Amazon team member responded, took a follow-up feature request, and shipped it within a few weeks.
Beyond the feature itself, Alexander framed the episode as notable for power-user feedback being acted on quickly: in his account, a first in seven years of working deeply in Amazon Ads. It is a small but encouraging signal on how Amazon is engaging with practitioners on tooling.
For you, this means advertisers running off-Amazon traffic gain more granular bulk-sheet control over that spend. Worth reviewing the updated bulk-sheet section to see whether the new control simplifies how you manage off-Amazon campaigns.
Source captured . No explicit first-contributor label was provided for this update.
