Amazon Ads · Status at source date: Newsletter archive
The deny list becomes the control panel for off-Amazon placements
With Sponsored Products now running outside Amazon through Influencer Program creators, the long-ignored deny list is how advertisers control which creators and placements carry their products. This continues the off-Amazon expansion covered in Week 32.
Why it matters for advertisers
For you, this means the obscure feature is suddenly brand safety, so review your deny list before creators choose your products.
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Original newsletter text and archive evidence
The deny list becomes the control panel for off-Amazon placements
With Sponsored Products now running outside Amazon through Influencer Program creators, the long-ignored deny list is how advertisers control which creators and placements carry their products. This continues the off-Amazon expansion covered in Week 32. For you, this means the obscure feature is suddenly brand safety, so review your deny list before creators choose your products.
Source captured . No explicit first-contributor label was provided for this update.
