Alexander Swade
Founder of SYNQ; Amazon advertising and analytics specialist
Alexander Swade is the founder of SYNQ, an agency combining Amazon advertising, marketplace analytics and automation. His work connects campaign structure, bidding and budget decisions with seller data and commercial performance. Through SYNQ, he also publishes practical tools and educational material for marketplace operators, including guidance on Amazon PPC structure and wasted ad spend.
Explore Alexander’s work
Shows, ideas and places to learn from Alexander Swade.
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Channels & websites1
Newsfeed12
Amazon tests an AI Targeting Strategy for Sponsored Products
A new Targeting strategy beta appeared at campaign level in manual Sponsored Products campaigns, off by default. Enabled, AI adds up to four new keyword and product targets.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Amazon adds a bulk-sheet feature for off-Amazon spend control
Alexander Swade has flagged a new Amazon Ads bulk-sheet feature for off-Amazon spend control, which he traces to a direct exchange with Amazon staff after he posted feedback on the bulk-sheet section. An Amazon team member responded, took a follow-up feature request, and shipped it within a few weeks.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.
Amazon auto-enables AI-assembled video on Sponsored Products
Amazon has begun auto-enabling a setting that builds AI-assembled videos for Sponsored Products campaigns, pulling features from images and assets already on the listing, flagged by Alexander Swade and Isaac Gross. Sellers received emails about a beta in which Amazon generates the video and adds it to SP campaigns, and the new campaign setting has appeared to be switched on across many US accounts.
Image: Via the Paid Media Collective newsletter. Original visual creator unverified.This is a collection of published credits and official links, not an exhaustive CV or a points total. A guest appearance is different from hosting a show. Community and event links identify the named organiser; they do not imply membership or a speaking appearance.
Contribution ranking & points 48 pts
Contribution points
48 contribution points · 12 credited works · #24 in the Lifetime contribution ranking.
Uncapped points calculated from published source credits. Expertise is not assessed for this editorial profile. These are separate from registered members’ verified scores, lifetime achievement points and levels.
See every credited work and its points →11 weekly mentions
Reported in the newsletter’s 2025 annual review. This is historical recognition, separate from member points. The weekly source issues have not been independently recounted.
Read the original recognition