Amazon Ads · Status at source date: Newsletter archive
Amazon adds location and radius targeting to Sponsored TV
Amazon has introduced location targeting for Sponsored TV campaigns, including radius-based options in the campaign setup, as Prem Gupta flagged. Sponsored TV targeting previously centred on audiences, demographics, and behavioural signals; advertisers can now narrow delivery geographically, including at the city level and via radius coverage.
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What changed
The interface allows searching locations, applying radius targeting, and defining localised delivery zones during setup.
Why it matters for advertisers
For you, this means businesses where geography drives conversion: local retail, regional services, dealerships, franchises, healthcare networks, restaurants: can run Sponsored TV with meaningful local control. Worth testing radius targeting for multi-location brands that previously found Sponsored TV too broad to justify the spend.
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Original newsletter text and archive evidence
Amazon adds location and radius targeting to Sponsored TV
Amazon has introduced location targeting for Sponsored TV campaigns, including radius-based options in the campaign setup, as Prem Gupta flagged. Sponsored TV targeting previously centred on audiences, demographics, and behavioural signals; advertisers can now narrow delivery geographically, including at the city level and via radius coverage. The interface allows searching locations, applying radius targeting, and defining localised delivery zones during setup.
For you, this means businesses where geography drives conversion: local retail, regional services, dealerships, franchises, healthcare networks, restaurants: can run Sponsored TV with meaningful local control. Worth testing radius targeting for multi-location brands that previously found Sponsored TV too broad to justify the spend.
Source captured . No explicit first-contributor label was provided for this update.
