Amazon Ads · Status at source date: Newsletter archive
Amazon tests an AI Targeting Strategy for Sponsored Products
A new Targeting strategy beta appeared at campaign level in manual Sponsored Products campaigns, off by default. Enabled, AI adds up to four new keyword and product targets.
Why it matters for advertisers
For you, this means Amazon is moving targeting toward automation, so trial it on a contained campaign before wider use.
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Original newsletter text and archive evidence
Amazon tests an AI Targeting Strategy for Sponsored Products
A new Targeting strategy beta appeared at campaign level in manual Sponsored Products campaigns, off by default. Enabled, AI adds up to four new keyword and product targets. For you, this means Amazon is moving targeting toward automation, so trial it on a contained campaign before wider use.
Source captured . No explicit first-contributor label was provided for this update.
