Amazon Ads · Status at source date: Newsletter archive
Amazon reports record Q4 2025: ad revenue up 23%, CapEx guidance hits $200B for 2026
Amazon reported record Q4 revenue of $213.4 billion (up 14% YoY), with advertising revenue reaching $21.32 billion (up 23%). AWS grew 24% to $35.58 billion: its fastest growth in 13 quarters.
What changed
Amazon's AI shopping assistant Rufus drove $12 billion in attributed sales for 2025. Prime Video now reaches 315 million monthly viewers, with ads live in 16 countries. CapEx guidance for 2026: $200 billion, up ~50% from 2025, with most investment going to AWS and AI infrastructure.
Why it matters for advertisers
For you, this means Amazon's advertising business continues to grow faster than retail, and Prime Video ads are scaling globally as a viable video placement.
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Amazon reports record Q4 2025: ad revenue up 23%, CapEx guidance hits $200B for 2026
Amazon reported record Q4 revenue of $213.4 billion (up 14% YoY), with advertising revenue reaching $21.32 billion (up 23%). AWS grew 24% to $35.58 billion: its fastest growth in 13 quarters. Amazon's AI shopping assistant Rufus drove $12 billion in attributed sales for 2025. Prime Video now reaches 315 million monthly viewers, with ads live in 16 countries. CapEx guidance for 2026: $200 billion, up ~50% from 2025, with most investment going to AWS and AI infrastructure. For you, this means Amazon's advertising business continues to grow faster than retail, and Prime Video ads are scaling globally as a viable video placement.
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