Amazon Ads · Status at source date: Newsletter archive
Amazon's New Selection Program 2026 requires confirmation by 31 October
Amazon rolls out the New Selection Program 2026 on 30 July with fee credits, free storage, Vine credits, and liquidation coverage for new-to-FBA branded ASINs. Enrolled sellers must confirm participation by 31 October.
What changed
This continues the rollout covered in Week 26.
Why it matters for advertisers
For you, this means the benefits need an active opt-in, so confirm enrolment before the deadline.
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Original newsletter text and archive evidence
Amazon's New Selection Program 2026 requires confirmation by 31 October
Amazon rolls out the New Selection Program 2026 on 30 July with fee credits, free storage, Vine credits, and liquidation coverage for new-to-FBA branded ASINs. Enrolled sellers must confirm participation by 31 October. This continues the rollout covered in Week 26. For you, this means the benefits need an active opt-in, so confirm enrolment before the deadline.
Source captured . No explicit first-contributor label was provided for this update.
