Amazon Ads · Status at source date: Newsletter archive
Amazon Rufus Ads Prompts report now available in Sponsored Products
Amazon has launched the Prompts report within Sponsored Products reporting, allowing advertisers to see actual shopper prompts that trigger ads in Rufus-driven experiences. This represents a shift from keyword-based to prompt-based discovery.
What changed
Shoppers are now asking questions like "Best running shoes for flat feet" rather than typing keywords. The report provides visibility into conversational shopping behaviour and real shopper intent.
Why it matters for advertisers
For you, this means analysing prompts today will help you understand how shoppers ask for products in the AI-assisted shopping era.
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Original newsletter text and archive evidence
Amazon Rufus Ads Prompts report now available in Sponsored Products
Amazon has launched the Prompts report within Sponsored Products reporting, allowing advertisers to see actual shopper prompts that trigger ads in Rufus-driven experiences. This represents a shift from keyword-based to prompt-based discovery. Shoppers are now asking questions like "Best running shoes for flat feet" rather than typing keywords. The report provides visibility into conversational shopping behaviour and real shopper intent. For you, this means analysing prompts today will help you understand how shoppers ask for products in the AI-assisted shopping era.
Source captured . No explicit first-contributor label was provided for this update.
