Amazon Ads · Status at source date: Newsletter archive
Amazon DSP expands automatic video deal selection to eight more markets
Amazon DSP's automatic deal selection for Streaming TV and online video is expanding beyond the US to Canada, Mexico, Brazil, the UK, Germany, France, Italy, and Spain. The beta selects deals using the campaign's budget, audience, and dates, displays their pricing and availability before launch, and still allows manual additions.
Why it matters for advertisers
For you, this means the multi-market video setup becomes less repetitive, but the selected assumptions about supply, price, suitability, and reach still need to be reviewed before activation.
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Original newsletter text and archive evidence
Amazon DSP expands automatic video deal selection to eight more markets
Amazon DSP's automatic deal selection for Streaming TV and online video is expanding beyond the US to Canada, Mexico, Brazil, the UK, Germany, France, Italy, and Spain. The beta selects deals using the campaign's budget, audience, and dates, displays their pricing and availability before launch, and still allows manual additions. For you, this means the multi-market video setup becomes less repetitive, but the selected assumptions about supply, price, suitability, and reach still need to be reviewed before activation.
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