Amazon Ads · Status at source date: Newsletter archive
Amazon's updated consent rules take effect
Amazon's updated consent requirements are now in force. The practical question is not whether the Amazon Consent Signal is enabled, but what valid signal Amazon actually receives from your setup.
Why it matters for advertisers
For you, this means EU-facing Amazon measurement needs a consent audit, so verify the signal your CMP passes rather than assuming the toggle suffices.
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Original newsletter text and archive evidence
Amazon's updated consent rules take effect
Amazon's updated consent requirements are now in force. The practical question is not whether the Amazon Consent Signal is enabled, but what valid signal Amazon actually receives from your setup. For you, this means EU-facing Amazon measurement needs a consent audit, so verify the signal your CMP passes rather than assuming the toggle suffices.
Source captured . No explicit first-contributor label was provided for this update.
