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New EU packaging rules apply on Amazon from 12 August

Written by Paid Media Collective
IN BRIEF

Amazon published guidance on the EU's PPWR packaging regulation, which replaces the old Packaging Waste Directive frameworks, run country-by-country in Germany, France, Italy, and Spain, and applies from 12 August.

Original newsletter image: New EU packaging rules apply on Amazon from 12 August
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THE COLLECTIVE PERSPECTIVE

Why it matters for advertisers

For you, this means packaging compliance consolidates under a single EU regime, so check registration requirements in every market you ship to.

Perspective from the original PMC newsletter.

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Original newsletter text and archive evidence

New EU packaging rules apply on Amazon from 12 August

Amazon published guidance on the EU's PPWR packaging regulation, which replaces the old Packaging Waste Directive frameworks, run country-by-country in Germany, France, Italy, and Spain, and applies from 12 August. For you, this means packaging compliance consolidates under a single EU regime, so check registration requirements in every market you ship to.

Source captured . No explicit first-contributor label was provided for this update.

Newsletter coverage (1)Issue 226 · 17 Aug 2026