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New EU packaging rules apply on Amazon from 12 August
Amazon published guidance on the EU's PPWR packaging regulation, which replaces the old Packaging Waste Directive frameworks, run country-by-country in Germany, France, Italy, and Spain, and applies from 12 August.

Why it matters for advertisers
For you, this means packaging compliance consolidates under a single EU regime, so check registration requirements in every market you ship to.
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New EU packaging rules apply on Amazon from 12 August
Amazon published guidance on the EU's PPWR packaging regulation, which replaces the old Packaging Waste Directive frameworks, run country-by-country in Germany, France, Italy, and Spain, and applies from 12 August. For you, this means packaging compliance consolidates under a single EU regime, so check registration requirements in every market you ship to.
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