Apple Ads · Status at source date: Newsletter archive
Apple Ads launches Insights, replacing Custom Report Builder
Apple Ads has launched Insights, a new data analytics engine that replaces the platform's Custom Report Builder. The tool allows advertisers to explore performance across every dimension in their account: campaigns, ad groups, keywords, ad placements, and search terms: with predefined report templates for both standard performance views and advanced metrics, including Impression Share, rank, and search term popularity by country.
What changed
Existing Custom Report Builder reports have been automatically migrated to Insights. Reports can be saved, shared within campaign groups, and downloaded as XLSX files.
Why it matters for advertisers
For you, this means Apple Ads reporting is meaningfully more flexible than before: particularly useful now that multiple ad placements per search query are rolling out globally, creating a stronger need to analyse performance by placement and position.
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Original newsletter text and archive evidence
Apple Ads launches Insights, replacing Custom Report Builder
Apple Ads has launched Insights, a new data analytics engine that replaces the platform's Custom Report Builder. The tool allows advertisers to explore performance across every dimension in their account: campaigns, ad groups, keywords, ad placements, and search terms: with predefined report templates for both standard performance views and advanced metrics, including Impression Share, rank, and search term popularity by country. Existing Custom Report Builder reports have been automatically migrated to Insights. Reports can be saved, shared within campaign groups, and downloaded as XLSX files.
For you, this means Apple Ads reporting is meaningfully more flexible than before: particularly useful now that multiple ad placements per search query are rolling out globally, creating a stronger need to analyse performance by placement and position.
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