Google Ads · Status at source date: Newsletter archive
Attributed brand search conversions arrive as a Google Ads metric
Google has added an attributed brand search conversions metric to reporting. It credits campaigns for the brand searches they generate, giving upper-funnel activity a measurable path to conversion.
Why it matters for advertisers
For you, this means video and Demand Gen spend can now show brand-lift value in-platform, so add the column before judging those campaigns on last-click alone.
Perspective from the original PMC newsletter.Sources & contributor credit
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Original newsletter text and archive evidence
Attributed brand search conversions arrive as a Google Ads metric
Google has added an attributed brand search conversions metric to reporting. It credits campaigns for the brand searches they generate, giving upper-funnel activity a measurable path to conversion. For you, this means video and Demand Gen spend can now show brand-lift value in-platform, so add the column before judging those campaigns on last-click alone.
Source captured . No explicit first-contributor label was provided for this update.
