Google Ads · Status at source date: Newsletter archive
Brand Lift studies expand with an Enhanced option.
Google Ads has expanded the availability of Brand Lift studies and added an Enhanced option, as Thomas Eccel flagged. The Enhanced study carries a lower reported lift threshold but requires a larger budget than the Standard version.
Why it matters for advertisers
For you, this means more campaigns can measure lift, so confirm the budget requirement fits before selecting the study type.
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Original newsletter text and archive evidence
Brand Lift studies expand with an Enhanced option.
Google Ads has expanded the availability of Brand Lift studies and added an Enhanced option, as Thomas Eccel flagged. The Enhanced study carries a lower reported lift threshold but requires a larger budget than the Standard version. For you, this means more campaigns can measure lift, so confirm the budget requirement fits before selecting the study type.
Source captured . No explicit first-contributor label was provided for this update.
