Google Ads · Status at source date: Newsletter archive
Google Ads launches Experiment Centre to unify testing and lift studies
Google has launched the Experiment Centre, a unified dashboard centralising Experiments and Lift Studies. Experiments test campaign features, settings, assets, campaign types, and custom multi-variable setups using randomised audience groups.
What changed
Lift Studies measure Brand Lift (ad recall, awareness, purchase intent), Search Lift (organic search behaviour), and Conversion Lift (direct conversion increase) using exposed vs control groups. Access via Campaigns menu > Experiments.
Why it matters for advertisers
For you, this means a single interface for all testing capabilities with clearer methodology documentation.
Perspective from the original PMC newsletter.Sources & contributor credit
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Original newsletter text and archive evidence
Google Ads launches Experiment Centre to unify testing and lift studies
Google has launched the Experiment Centre, a unified dashboard centralising Experiments and Lift Studies. Experiments test campaign features, settings, assets, campaign types, and custom multi-variable setups using randomised audience groups. Lift Studies measure Brand Lift (ad recall, awareness, purchase intent), Search Lift (organic search behaviour), and Conversion Lift (direct conversion increase) using exposed vs control groups. Access via Campaigns menu > Experiments. For you, this means a single interface for all testing capabilities with clearer methodology documentation.
Source captured . No explicit first-contributor label was provided for this update.
