OpenAI · Status at source date: Newsletter archive
ChatGPT ad formats evolve toward shopping placements
Juozas Kaziukėnas has flagged a third iteration of ads inside ChatGPT, with the format evolving to carry a larger image while taking up less horizontal space: a layout that would allow multiple ads side by side, though only one ad shows at a time so far. He notes that more ad formats are coming, specifically for shopping.
What changed
The progression shows OpenAI iterating quickly on how ads sit within the conversational interface, moving toward product-led placements.
It is an early but steady build-out of ChatGPT as an ad-supported shopping surface, with the format converging on the kind of product display that retail advertisers recognise.
Why it matters for advertisers
For you, this means ChatGPT's ad surface is maturing toward shopping-style placements, with multi-ad layouts likely to follow. Worth watching how product feeds and shopping formats develop there, since the surface is moving closer to a transactional shopping channel.
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ChatGPT ad formats evolve toward shopping placements
Juozas Kaziukėnas has flagged a third iteration of ads inside ChatGPT, with the format evolving to carry a larger image while taking up less horizontal space: a layout that would allow multiple ads side by side, though only one ad shows at a time so far. He notes that more ad formats are coming, specifically for shopping. The progression shows OpenAI iterating quickly on how ads sit within the conversational interface, moving toward product-led placements.
It is an early but steady build-out of ChatGPT as an ad-supported shopping surface, with the format converging on the kind of product display that retail advertisers recognise.
For you, this means ChatGPT's ad surface is maturing toward shopping-style placements, with multi-ad layouts likely to follow. Worth watching how product feeds and shopping formats develop there, since the surface is moving closer to a transactional shopping channel.
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