OpenAI introduces a ChatGPT Ads Manager plugin

What changed

The advertising update describes a ChatGPT Ads Manager plugin that lets an advertiser request campaign work through ChatGPT or Codex after connecting an account. Anu Adegbola's Search Engine Land report lists creation, analysis, troubleshooting, variants and proposed updates among its uses. The report says recommended changes are shown for confirmation before being applied. Barry Schwartz remains credited as the newsletter's sharer, separate from Anu's authorship of this linked report.

A conversational interface changes how a task is requested; it does not remove the need to specify the business decision. Asking for better performance is less reviewable than asking for an explanation of a particular campaign's delivery over a defined period. Similarly, a website-derived ad draft still needs its offer, destination and wording checked against what the business actually intends to advertise.

For an initial evaluation, choose a task with a clear result to compare. A delivery diagnosis can be checked against the underlying account data, while an ad variant can be reviewed for factual accuracy and brand fit before any publication decision. The available source does not provide measured accuracy, saved working time or a complete permissions matrix. The preserved plugin screenshot confirms its name and advertised entry points, but the public page reopened during this review displayed a login shell rather than the full listing.

Why it matters for advertisers

This may shorten the route from a question to a campaign recommendation, especially when a team already uses conversational tools. Its practical value depends on whether the proposed actions are understandable and reliably tied to the intended account, campaign and objective. A confirmation step is useful only when the reviewer can see the scope and consequences of what is being accepted.