Google Analytics · Status at source date: Newsletter archive
Cross-channel conversion reporting now available in Google Analytics
Google Analytics has introduced cross-channel conversion reporting, allowing advertisers to connect paid advertising, organic marketing, and site behaviour in a single view. The feature includes separate reporting sections for conversions and key events, attribution model comparison, and the ability to switch between Google Analytics and Google Ads attribution settings.
What changed
Reports support dimensions from linked products, including Search Ads 360 and Display & Video 360.
Why it matters for advertisers
For you, this means planning, monitoring, and optimising spend across all channels from within Analytics, with cleaner separation between conversion and key event reporting.
Perspective from the original PMC newsletter.Sources & contributor credit
- Newsletter coverage · Paid Media Collective newsletter
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This update reflects the dated source reporting. Availability may have changed. Further coverage of this same development will be added to this page.
Original newsletter text and archive evidence
Cross-channel conversion reporting now available in Google Analytics
Google Analytics has introduced cross-channel conversion reporting, allowing advertisers to connect paid advertising, organic marketing, and site behaviour in a single view. The feature includes separate reporting sections for conversions and key events, attribution model comparison, and the ability to switch between Google Analytics and Google Ads attribution settings. Reports support dimensions from linked products, including Search Ads 360 and Display & Video 360.
For you, this means planning, monitoring, and optimising spend across all channels from within Analytics, with cleaner separation between conversion and key event reporting.
Source captured . No explicit first-contributor label was provided for this update.
