Google Analytics · Status at source date: Newsletter archive
GA4 adds a Source Group dimension for cross-channel reporting
The new Source Group dimension in Google Analytics consolidates disparate source values into clean platform categories, working retroactively.
Why it matters for advertisers
For you, this means cross-channel reporting needs less manual cleanup, so rebuild source reports on the standardised groupings.
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Original newsletter text and archive evidence
GA4 adds a Source Group dimension for cross-channel reporting
The new Source Group dimension in Google Analytics consolidates disparate source values into clean platform categories, working retroactively. For you, this means cross-channel reporting needs less manual cleanup, so rebuild source reports on the standardised groupings.
Source captured . No explicit first-contributor label was provided for this update.
