Google Analytics · Status at source date: Newsletter archive
Google Analytics Data API alpha: cross-channel conversion reporting now programmable
Google has opened alpha access to cross-channel conversion reporting in the Google Analytics Data API. Arpan Banerjee has surfaced the alpha along with the technical details; ADworld Experience has flagged the same release.
What changed
The alpha exposes the conversion data previously visible only through the Analytics → Advertising → Conversion performance report, making it queryable programmatically for the first time. The API surface mirrors what GA and Google Ads customers see in the report UI, but is now accessible via the Data API v1 alpha.
The changelog entry confirming the alpha is dated 23 April 2026, with rollout still expanding: not every GA property has access yet. Search Engine Land has separately surfaced the alpha and noted the eligibility ramp; if your property doesn't yet show the new surface, please contact support.
Why it matters for advertisers
For you, this means that measurement and analytics teams maintaining custom GA reporting pipelines can now pull cross-channel conversion data programmatically, eliminating the manual export from the Conversion performance report. Particularly relevant for agencies building client dashboards on top of GA data, or in-house teams running attribution analysis that has historically required reconciling multiple data sources.
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Google Analytics Data API alpha: cross-channel conversion reporting now programmable
Google has opened alpha access to cross-channel conversion reporting in the Google Analytics Data API. Arpan Banerjee has surfaced the alpha along with the technical details; ADworld Experience has flagged the same release. The alpha exposes the conversion data previously visible only through the Analytics → Advertising → Conversion performance report, making it queryable programmatically for the first time. The API surface mirrors what GA and Google Ads customers see in the report UI, but is now accessible via the Data API v1 alpha.
The changelog entry confirming the alpha is dated 23 April 2026, with rollout still expanding: not every GA property has access yet. Search Engine Land has separately surfaced the alpha and noted the eligibility ramp; if your property doesn't yet show the new surface, please contact support.
For you, this means that measurement and analytics teams maintaining custom GA reporting pipelines can now pull cross-channel conversion data programmatically, eliminating the manual export from the Conversion performance report. Particularly relevant for agencies building client dashboards on top of GA data, or in-house teams running attribution analysis that has historically required reconciling multiple data sources.
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