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Data-Driven Attribution rolls out for specific bid strategies
Data-Driven Attribution (DDA) is rolling out by the end of May 2026: an attribution model that assigns conversion credit across the full customer journey for specific Microsoft Ads bid strategies. Brings Microsoft attribution capability closer to Google's DDA standard.
Why it matters for advertisers
For you, this means Microsoft Ads measurement infrastructure is closing one of the largest gaps with Google. Worth confirming with the account team which bid strategies in your account become DDA-eligible as the rollout completes. Rolling out by the end of May 2026. Microsoft Advertising · Activate recap
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Data-Driven Attribution rolls out for specific bid strategies
Data-Driven Attribution (DDA) is rolling out by the end of May 2026: an attribution model that assigns conversion credit across the full customer journey for specific Microsoft Ads bid strategies. Brings Microsoft attribution capability closer to Google's DDA standard.
For you, this means Microsoft Ads measurement infrastructure is closing one of the largest gaps with Google. Worth confirming with the account team which bid strategies in your account become DDA-eligible as the rollout completes.
Rolling out by the end of May 2026. Microsoft Advertising · Activate recap
Source captured . No explicit first-contributor label was provided for this update.
